BUYandHOLD is a site built to target long-term equity investors.

Usability testing was conducted to evaluate the usability and overall effectiveness of key areas of the site, including the registration process and several areas providing value-added content. Comparing the test participants' reactions to some of BUYandHOLDs competitors' sites was also an objective of the tests.

Significant changes to the interface were made after usability tests were performed. The home page underwent an especially dramatic makeover.