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Suzy Sharpe has been helping companies understand target audiences and convert shoppers to buyers since 1998.
Founded in 2001, Sharpe Insights was a forerunner in providing website usability testing for a variety of clientele with a range of target audiences, from the tech-savvy business owner shopping for hardware to the low literacy user searching for health information online.
What started as a small, yet nimble resource for traditional website usability testing and focus groups has developed into a highly regarded eye tracking research consultancy. Sharpe Insights' most recent direction includes a multi-channel approach to market research that utilizes eye tracking on both websites and in stores. Comparing shoppers' eye fixations and scanning patterns online with their eye tracking data while shopping for the same product in-store has provided valuable insights and recommendations for effectively marketing products and informing customers across shopping channels.
Sharpe Insights prides itself on maintaining long-standing relationships with clients. These partnerships enable ongoing market research as clients' needs, their customers' behaviors, and research technologies evolve.
Prior to starting Sharpe Insights, Suzy was a Research Planner at NOVO Corp, a large NYC-based interactive agency. She has also worked for three years as a User Experience Specialist at Nielsen Norman Group. Suzy holds a B.A. in International Studies from Dickinson College and resides in Massachusetts. She enjoys rollerblading with her beagle, Max, and spending time at home with her husband Frank Morey, a musician, and step-daughter Ella.
Email Suzy directly at suzy@sharpeinsights.com
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